Case study questions Essay Example | Topics and Well Written Essays - 2000 words

Case study questions - Essay Example The recommendation for this business can be expand its business to many other countries of the world and make new business strategies for having greater competitive advantages. 1b. the biggest step taken by Tesco in its strategic planning is becoming an International operator. The advantageous strategic position of the company has made it a multinational operator. The company has the ability to retain and acquire more customers in the new market environment. Tesco’s expansion in the US market is also an important strategic decision. This strategy has contributed in the success of the firm in USA. The strategy of Tesco’s store operation of small format has positioned the brand in such a way that it threatens other retail firms. To hold its position in the competitive environment of the retail industry Tesco can make alliance with different international business for its business expansion. 2. The main strategic evaluation criteria are involved in understanding the goal of the company, its mission and vision. The growth of the business by implementing those strategies helps to evaluate the effectiveness of the business strategies. Tesco has set up different evaluation criteria for its different business strategies. The strategic decision of the company to expand in USA and South Korea helped to achieve huge success in its business. In this case the main strategic evaluation criteria are to generate a certain amount of revenue from those places which will help to generate a huge amount of profit. Tesco has a strategy of selling its product at a very low price. This strategy is evaluated on the basis of the amount of goods sold in its stores. The main objective of the company is to become the largest retail company of the world. The company’s strategy of offering value added services and products in its business operation helps to increase the growth of the busine ss. The firm has introduced